Pay Structure In The Entertainment Industry. Primarily,

PAY STRUCTURE IN THE ENTERTAINMENT INDUSTRY Primarily, themotivating factor of the entertainment industry is to earn profit for its expansion and development. The directors and the producers tend to invest upon the characters according to the certainties or uncertainties of the return they foresee to get from them. This makes it very clear, that there is barely any discrimination in the pay structure of a man and a woman. The media allots roles to the individuals as per the scripts made and the character required. Also, it pays an individual as per the responsibility and the role assigned. Article 14 of the Indian Constitution states that attaining equality in its literal sense is not possible, only proportionate equality can be attained.†¦show more content†¦The modern day media, which is now trying to shatter the clichà ©, eliminating gender stereotypes and its biased roles, has been working tough in order to bring about a great change in the viewpoint of the society. LIBERTERIAN THEORY vs. SOCIAL RESPONSBILITY THEORY The libertarian theory states that people are capable enough to find out and judge good ideas from bad. It further says that an individual is a rational being and his rational thoughts lead him to differentiate between good and bad. The press ought not to confine anything; even a negative substance may give information and can settle on better decision in worse situation. Under this theory, media’s main purpose is to inform, educate, entertain and act as a regulator of the government. Libertarian Theory involves a belief that everyone has a right to information.Media is a form of free speech to the society. There is an enormous liberty to the press and the right to freedom of speech and expression including the freedom of propagation of ideas, and circulation given to it as there is individualism for press too. The Social Responsibility theory states that the main role of media is to serve the public. â€Å"With power, comes great responsibility.† The theory tries to convey that the media is under a moral obligation to deliver adequate datato citizens for making accurate decisions. Herein, the media is also predicted to symbolize the diversity of cultures. Media does harmonize both theShow MoreRelatedCaesars Entertainment : The World s Greatest Widespread And Most Diversified Casino- Entertainment Company1244 Words   |  5 PagesCaesars Entertainment is the world’s greatest widespread and most diversified casino- Entertainment company to exist(Caesars). Caesars has branched out into three different continents worldwide since they first began 75 years ago. They have proceeded to grow the company with the opening of new casinos, expansions, and acquisitions. Generally, Caesars Entertainment operates their resorts under the names Caesars, Harrah’s, and Horseshoe, with the exception of a few of their locations(Caesars). As ofRead MoreStreaming Media and Video Content1055 Words   |  5 Pagesstrictly at the video rental industry, Netflix faces minimal internal rivalry because the industry is dominated by only a handful of firm in Europe, namely Blockbuster. Although Netflix faces little internal rivalry in its immediate in dustry, the company faces an intensely competitive broader market. Since home entertainment covers a broad spectrum of technologies and channels of distribution, Netflix is in direct competition with firms in a number of other industries including cable networks, whoRead MoreGhost Production : The Dirty Little Secret1602 Words   |  7 PagesDylan Echevarria Professor Lesley Kamphaus English 105 11 November 2014 Ghost-Production: The â€Å"Dirty Little Secret† of The Music Industry The term â€Å"ghost production† has been coined as the â€Å"dirty little secret† of the electronic dance music scene. It is promoted as an opportunity for artists who want to break into the music business to receive help from someone who knows what sells and can ensure a popular hit. Ghost production also allows the ghost producers to use the same, â€Å"recycled†Read MoreWalt Disney s Objectives Of The World s Leading Producers And Providers Of Entertainment Essay1397 Words   |  6 Pagesbe one of the world s leading producers and providers of entertainment and information using its portfolio of brands to differentiate its content, services and consumer goods. The primary financial objectives of the company are to maximize profits and cash flow, and allocate capital to initiatives the development of long-term shareholder value.† Organizational Structure Disney operates using a strategic business organizational structure of the unit, which consists of five different segments: MediaRead MoreDish Network s Business Performance1163 Words   |  5 PagesNetwork runs a 24/7/365 operation in order to take care of all their consumers all the time. Dish Network keeps exploring in the cable and pay television services industry by developing its technology and improving products and services. Dish Network enhances their pace of development in order to be adapted to the quick changes from consumers and the industry. The current Chairman of the Board and Chief Executive Officer is Charlie W. Ergen, who is also the co-founder of the company. He focusesRead MoreStrategic Analysis Of Sonic Records Employee Compensation1545 Words   |  7 Pageschallenges that are ahead while launching this new branch of the company. Learning about the customer, competition, and demand will help shape the company’s future and alignment. E-Sonic’s new business venture is set up to move them into the positon of industry leadership and domination. In doing so, this is only possible by pulling the business away from competitors and influencing the newest customers to enter the marketplace. E-Sonic must offer customers the best possible experience in the customerRead MoreLego Case Study Essay1245 Words   |  5 Pagesknudstorp align with the changes in business strategy? Advances in the field of information technology and introduction of new hi-tech form of entertainment such as tablets and gaming consoles had left Lego trailing in the entertainment field. Jorgen Vig Knudstorp was appointed as the CEO to revamp the company’s business process, organization structure and information systems. Knudstorp was quick to act and first made changes in the company’s production process. He encouraged designers to use theRead MoreCase Analysis: Sales Force Training at Arrow Electronics1697 Words   |  7 PagesAnalysis – Arrow Electronics started as a radio equipment retailer in 1935. In the 1960s and 70s it started dealing in electronic equipments. It quickly progressed to being the 2nd largest distributor by 1980 and in 1993 has the highest sales in the industry with $2.5 billion in North America. Arrow ordered components from suppliers like Intel, Motorola and sold them to OEMs like IBM, HP etc. They also catered to smaller firms and star t ups. They were renowned for having a diversified product portfolioRead MoreIndustry Analysis of Us Airlines1600 Words   |  7 PagesMGT489 Industry Analysis of US airlines Industry Structure US airlines have been improved substantially over past few years | 2007 | 2008 | 2009 | 2010 | 2011 | 2012 | 2013(Q1) | On-time arrival rate (% of domestic flights within 00:15) | 73.4 | 76 | 79.5 | 79.8 | 79.6 | 81.9 | 80.01 | Involuntary denied boardings (per 10000 passengers) | 1.12 | 1.10 | 1.19 | 1.09 | 0.82 | 0.99 | 1.06 | Mishandled bags (per 1000 passengers) | 7.05 | 5.26 | 3.91 | 3.57 | 3.39 | 3.09 | 3.15 | FlightRead MoreQantas Business Report Essay1726 Words   |  7 Pagesprime goal. In 1993 a 25% stake was sold to British Airways. Qantas was privatised in 1995 and has had to adopt management practices to overcome both internal and external influences and had to change its narrow-minded culture. Although Qantas is primarily a passenger airline, air freight is also an integral part of its core business. Other Qantas operations include catering, tourism and E-commerce devoted to transport and air travel. Qantas has undertaken significant changes over the last decade

What Is an Antagonist Definition and Examples

An antagonist in literature is usually a character or a group of characters that oppose the story’s main character, who is known as the protagonist. An antagonist may also be a force or institution, such as a government, with which the protagonist must contend. A simple example of an antagonist is Lord Voldemort, the notorious dark wizard in the Harry Potter novels of J.K. Rowling. The term â€Å"antagonist† comes from the Greek word antagonistÄ“s, which means â€Å"opponent,† â€Å"competitor,† or â€Å"rival.† Key Takeaways: Antagonists An antagonist in literature is usually a character or characters that oppose the story’s main character, who is known as the protagonist.Antagonists may also be forces, events, organizations, or creatures.Antagonists often serve as foil characters to protagonists.Not all antagonists are â€Å"villains.†The true antagonist is always the basic source or cause of the conflict in the story. How Writers Use Antagonists Conflict  Ã¢â‚¬â€Ã‚  a good fight  Ã¢â‚¬â€Ã‚  is why we read or watch. Who doesn’t love loving a hero and hating a villain? Writers use the antagonist-versus-protagonist relationship to create conflict. After the â€Å"good guy† protagonist struggles to survive the â€Å"bad guy† antagonist, the plot typically concludes with either the defeat of the antagonist or the tragic downfall of the protagonist. Antagonists often serve as foil characters to protagonists by embodying the qualities and values that fuel the fires of conflict between them. The protagonist-antagonist relationship can be as simple as a hero versus a villain. But since that formula can become overly predictable, authors often create different types of antagonists to create different types of conflict. Iago As the most common type of antagonist, the â€Å"bad guy† villain  Ã¢â‚¬â€Ã‚  driven by evil or selfish intentions  Ã¢â‚¬â€Ã‚  tries to hinder or stop the â€Å"good guy† protagonist. In William Shakespeare’s play â€Å"Othello,† the heroic soldier Othello is tragically betrayed by his own standard-bearer and best friend, the treacherous Iago. One of the best-known antagonists in literature, Iago is out to destroy Othello and his wife Desdemona.  Iago tricks Othello into wrongly believing that the ever-faithful Desdemona had been cheating on him and finally convinces him to kill her. At one point in the play, Iago plants the seeds of doubt about Desdemona’s faithfulness in Othello’s mind by warning him of the infamous â€Å"green-ey’d monster,† or jealousy. O, beware, my lord, of jealousy; It is the green-eyd monster, which doth mock The meat it feeds on. That cuckold lives in bliss, Who, certain of his fate, loves not his wronger: But O, what damnà ¨d minutes tells he oer Who dotes, yet doubts, suspects, yet strongly loves! Still believing Iago to be a loyal friend, Othello fails to comprehend Iago’s real motivation, to convince him to murder Desdemona out of unplaced jealousy and live out the rest of his life in misery over his tragic mistake. Now that’s a villain. Mr. Hyde In Robert Louis Stevenson’s classic 1886 novel â€Å"The Strange Case of Dr. Jekyll and Mr. Hyde,† Dr. Jekyll is the protagonist. His own alternate persona, Mr. Hyde, is the antagonist. Through his depiction of the chilling, unpredictable transformations of the virtuous Dr. Jekyll into the murderous Mr. Hyde, Stevenson portrays the war for control between the â€Å"angel† and the â€Å"fiend† he contends live in all people. This concept of the internal antagonist is perhaps best expressed in this quote from Chapter 10, in which Dr. Jekyll comes to realize that he is being consumed by the evil side of his own persona: With every day, and from both sides of my intelligence, the moral and the intellectual, I thus drew steadily nearer to the truth, by whose partial discovery I have been doomed to such a dreadful shipwreck: that man is not truly one, but truly two. Walter White in Breaking Bad In the acclaimed AMC Network TV series â€Å"Breaking Bad,† Walter White is a classic example of a heroic antagonist. Walter, a high school chemistry teacher, learns he is dying of lung cancer. He turns to making and selling the illegal drug crystal meth in order to ensure his family’s future financial stability. As his criminal skills improve, Walter becomes fantastically successful, wealthy, and dangerous. He embraces his villainy, simultaneously repelling and captivating viewers. When Walter’s wife, Skyler, learns of her husband’s secret life, she expresses her fears for his safety. In the following passage, Walter demonstrates his unexpected pride in his criminal prowess, barking at her: I am not in danger, Skyler. I am the danger. A guy opens his door and gets shot and you think that of me? No. I am the one who knocks! In the story’s final episode, Walter admits to himself that concerns for his family’s financial future had merely been an excuse for his actions: â€Å"I did it for me,† he said. â€Å"I liked it. I was good at it. And I was really†¦I was alive.† The Party and Big Brother in '1984' In his classic dystopian novel, â€Å"1984,† George Orwell uses a foil character named O’Brien to reveal the story’s real antagonists: a tyrannical government called the â€Å"Party† and its omnipresent citizen surveillance system â€Å"Big Brother.† As a Party employee, O’Brien is assigned to convince the story’s protagonist, a citizen named Winston, to embrace the Party’s soul-sucking ideology through mental and physical torture. After one of his lengthy torture sessions, O’Brien tells Winston: But always  Ã¢â‚¬â€Ã‚  do not forget this, Winston  Ã¢â‚¬â€Ã‚  always there will be the intoxication of power, constantly increasing and constantly growing subtler. Always, at every moment, there will be the thrill of victory, the sensation of trampling on an enemy who is helpless. If you want a picture of the future, imagine a boot stamping on a human face  Ã¢â‚¬â€Ã‚  for ever. Non-Human Antagonists Antagonists are not always people. In the novel â€Å"The Last Battle† by C.S. Lewis, a treacherous ape named â€Å"Shift† orchestrates events that result in the final days of the land of Narnia. In the Bible’s Book of Genesis, an unnamed snake beguiles Adam and Eve into eating the forbidden fruit, thus committing humanity’s â€Å"original sin.† Natural disasters, like earthquakes, storms, fires, plagues, famines, and asteroids are other often-seen, non-living antagonists. The Villain Misconception A villain is always an â€Å"evil† character, but as shown in the preceding examples, not all antagonists are necessarily evil or even true villains. While the terms â€Å"villain† and â€Å"antagonist† are sometimes used interchangeably, this is not always true. In all stories, the primary cause of the conflict is the true antagonist. Sources Bulman, Colin. Creative Writing: A Guide and Glossary to Fiction Writing. 1st Edition, Polity, December 7, 2006.   Protagonist vs. Antagonist – What’s the Difference? WritingExplained, 2019.   Robert Louis Stevenson. Poetry Foundation, 2019, Chicago, IL. Things you may not have noticed about Lord Voldemort. Pottermore, Wizarding World Digital, March 19, 2018.

Graduation Speech High School - 1788 Words

When a student enrolls into high school, there are several transitions to make. There are much more classes to take, people to meet, and goals to reach; including tests such as the SAT. The general high school experience can be overwhelming for some students. However, how well a student can succeed and will ever succeed will begin to be determined here. It is a priority that parents play a dramatic role in their child’s high school career. Parents and high school students nationwide of low socioeconomic class, low education level, or an unstable family should be informed of the long term benefits education has to offer because it would drastically decrease the rate of high school dropouts. High school dropout rates nationwide may be†¦show more content†¦It is difficult to understand why a parent might not want to become involved in their child’s high school experience. Some parents; however, also lack the understanding of the importance of a high school educat ion or have not yet completed high school themselves. The parents of high school students do not realize the opportunities there are to engage with their child’s high school education. The lack of involvement may make a student feel that there is no one to support them. Many parents have the potential to improve their involvement in their child’s success. The risk factor that contributes to high school dropouts when addressing parental involvement is the parents’ educational level. It is common that in most cases, students who drop out come from families where the parents themselves did not spend more than eight years in school (Levin). It is important to inform parents and students alike to have an understanding of the value of a high school education so that parents can provide enough support to their children that will help them throughout high school. Financial issues will often cause a parent to rely heavily on their son or daughter to drop out of high school once they have become at least sixteen years old. Families of low socioeconomic status or that are dysfunctional face difficulties that must be tended to immediately. For example, groceries and clothing for the entire household

The Problem Of Organ Trafficking - 2906 Words

Organ Trafficking Lithuania UNODC Sabrina Torres PART 2: BACKGROUND INFORMATION Organ trafficking is a vicious cycle in which the ideals of cultures are mixed in as well as the economic technicalities of the crime mix in. It can be defined as â€Å"the phenomenon when a third party recruits, transports, transfers, harbors, or receives a person, using threats (or use) of force, coercion, abduction, fraud, deception, or abuse of authority or a position of vulnerability for the purpose of removing that person’s organs† (Cho 3). The trade of organs obtained with or without the owner’s consent has occurred for decades now and it’s impossible to pin point the exact moment in which it began. Organ trafficking is a result of a shortage of organs from transplants and an increase a people willing to sell their organs as a result of poverty. In addition, both children and adults are victims of organ trafficking. Those who have their organs unwillingly removed and sold are likely to also be victims of human trafficking. Many of these people are lured in with promises of a â€Å"better life† or monetary gain, more often than not these are empty promises that result in dangerous situations. Within the black-market trade of organs, also referred to as the â€Å"red-market†, the amount of money or even the sales of these organs are also effected by the cultural beliefs of specific areas as well as the socio-economic situations. For instance, many Asian countries see the body as something of dignityShow MoreRelatedThe Problem Of Organ Trafficking1520 Words   |  7 PagesOrgan trafficking is becoming progressively more common around the world. The donor list becomes longer every day with people in need of a transplant. There are over 120,000 people in the United States alone on the kidney transplant waiting list (National Kidney Foundation, 2016). People on the waiting list are having to wait for a live donor (who wants no monetary gain) to donate a kidney, or they are waiting for someone to die. Nonetheless, many people are unwilling to donate an organ while livingRead MoreOrgan Trafficking : A Large Problem1446 Words   |  6 PagesIllegal organ trafficking has become a large problem all over the world. The traffickers are commonly attacking the poor and promising them money but it never ends up being the correct amount. Commonly doctors and pharmaceutical companies overlook the illegal trade of the organs because they receiving money from the transplants. Organ trafficking takes place in three broad categories. The first one is organ traffickers will force or trick the individual into giving up an organ. Secondly the victimRead MoreThe Problem Of Human Trafficking1498 Words   |  6 Pagesthese problems. Taking a closer look at an ongoing issue highly prevalent in our world today, it is easy to see that other issues feed off it, and can contribute to the issue at hand. The issue I want to focus on is human trafficking. This type of criminalization is often one that is overlooked, most people believing that it is some sort of â€Å"myth,† or that this type of action happens to very few, and is only part of developing countries. How ever, the truth of the matter is that human trafficking occursRead MoreEssay on Human Organ Trafficking1283 Words   |  6 PagesHuman Organ Trafficking There are many problems with global crimes. What holds these crimes together isn’t because people around the world are committing the same crimes, it’s because these criminals have created global organizations that have ties in all the corners of the world. These groups work just like normal business do, exporting and importing goods to gain profit. However, unlike normal businesses their goods are illegal such as drugs and often inhumane such as trafficking humans. EvenRead MoreOrgan Trafficking1465 Words   |  6 PagesGAC015 Assessment Event 4: Academic Research Essay Organ Trafficking Students Name: Mary Jin Student ID #: JPCH21571 Teacher: John Due Date: 2013.2.25 Word Count: 1164 Question: In many countries organ trafficking is illegal, yet the incidence is on the increasing. Examine the legal, ethical and sociological issues involved in procuring human organs for transplant operations, comparing two countries with very different approaches. Read More Do People Who Are Trafficking Human Organs Help Other People?992 Words   |  4 Pages Do People Who Are Trafficking Human Organs Help Other People? (Campbell Davison, 2012), say that the unlawful business in human organs special kidneys has advanced quickly and unexpectedly. The reasons why selling kidneys has advanced quickly is that nowadays many countries have wars so there are many poor people who need money to live a good life. Also, after wars, there are many sick people that felt desperation because they lost their organs in the war and no one donated to them, so they neededRead MoreHuman Trafficking Is A Global Problem Essay894 Words   |  4 PagesIntroduction Human Trafficking is defined by Merriam – Websters dictionary , as the organized criminal activity in which human beings are treated as possessions to be controlled and exploited as by being forced into prostitution or involuntary labor . Human trafficking is one of the fastest growing trans national organized criminal activities generating an estimated $ 32 billion in annual revenue 2013 ( Wikipedia.)In the sex industry side of human trafficking a single girl can earn herRead MoreOrgan Trafficking Is The Illegal Trade Of Human Organs For Transplantation1198 Words   |  5 PagesOrgan Trafficking, also known as transplant tourism is the illegal trade of human organs for transplantation. (UNOFC,2016). On the other hand, organ donation is the act of transplanting healthy organs and tissues from one person to another (Medline Plus,2015). It is no secret that organ supply cannot meet the rising demand, and because of that a global organ transplant black market has gr own and flourished(Glaser,2005). Although there has been some effort to establish a global organ transplant resolutionRead MoreCreating Stricter Policies That Charge The State For Hosting These Procedures Essay1405 Words   |  6 Pagespaper I observed the issues with the organ trafficking crisis and decided to brainstorm some aspect of the CPS process I came up with two alternatives. One is to establish a committee dedicated to education, enforcement and providing outreach for the affected would make a difference overtime. The use of IDEO’s creative process allows for an in depth look at the issue and a solution from different views of people. In States that have increase cases of organ trafficking lack education to its citizens. TheseRead MoreThe Trade Of Human Organs For Profit1388 Words   |  6 PagesHuman Organs for Profit Throughout the world, people are beginning to live longer lives. From about 100 years ago, people’s lives have more than doubled, from an average of 34 years around the world, to an average of approximately 70 years today. Not only that, but the global population has gone from less than two billion to nearly seven billion people. While this may seemingly be a good thing, there are several problems attached to it. Due to poor diets, many people have to seek for organ donations

Informatics In Cancer Prevention Health And Social Care Essay Free Essays

string(254) " looks more like the twenty-first century â€Å" war on panic † – a drawn-out conflict that requires a high degree of intelligence and monitoring to debar menace wholly or observe and extinguish menace early earlier harm becomes widespread\." The purpose, aims, and the of import characteristics of community well-being are good recognized and visibly identified ( Schiavo, 2007 ) chiefly focused on nurturing of the well-being of the community and the populace in general through the activities of bar and control of disease ( Cohen, Chavez and Chehimi, 2010 ) . Soon, public wellness utilizes assorted devices to carry through its intents and due to the epoch of emergent cyberspace rebellion and adept proficient universe, information sciences is an illustration of critical tools that public wellness is using to supply distinguishable and timely attention to the community more proficiently. Supplying such services could be disputing for many grounds due to the fact that when information sciences combines with public wellness services, there are diverse degrees of affairs and issues to be handled ( Yasnoff, O’Carroll, Koo, Linkins and Kilbourne, 1995 ) . We will write a custom essay sample on Informatics In Cancer Prevention Health And Social Care Essay or any similar topic only for you Order Now In this paper, the advancement made by public wellness over the old ages in relation to malignant neoplastic disease bar through information sciences in the United States will be evaluated. In 1971, there was the realisation that malignant neoplastic disease is a disease that required immediate and pressing attending by the public wellness hence Congress the declared â€Å" war on malignant neoplastic disease, † ( Hess et al. , 2005 p.160 ) . At that clip, it was the apprehension of public wellness that covering with malignant neoplastic disease was like managing a solo disease. Surprisingly, it did non take much clip for public wellness suppliers to come to the realisation that malignant neoplastic disease is a terrifying, hard, and a disease with many causes and beginnings that requires immediate full public consciousness and actions. Shortly, after this realisation, the conflict against malignant neoplastic disease became one of the precedences of the twenty-first century ; â€Å" a war to be fought on multiple foreparts against a diffuse enemy and for which bar was the most wise way to triumph † ( Hess et al. , 2005 p. 159 ) . In order to win and win t his battle against malignant neoplastic disease, the National Cancer Institute ( NCI ) needed to integrate the rules of wellness information sciences in guaranting that the populace is empowered through an environment that is supportive and which integrates information sciences, transforms scientific discipline, delivers safe and patient-oriented wellness attention, with accent on single control, in public wellness. To accomplish these ends, Hesse ( 2005 ) indicated that NCI connotations include the use of three assorted wellness information sciences applications: â€Å" applications in bioinformatics, applications in medical information sciences and applications in consumer information sciences † ( p. 159 ) . This information sciences would take the way of systematic engineering invention, enhances the handiness of an environment that supports protected and efficient health care bringing, and empowers persons to take charge of their personal wellness severally. Taking charge of one ‘s wellness includes bar of diseases such as malignant neoplastic disease and direction of any disease in the event that such disease was non evitable. To maintain these applications on path, wellness attention decision makers must take a sociotechnical attack to execution. The new systems must be built into the wellness attention environment in such a manner that they support human capacities, provide failsafe backups in the face of cognitive and physical restrictions, and support uninterrupted quality betterment. In July 2001 the Institute of Medicine released â€Å" Traversing the Quality Chasm, † its landmark prescription for wellness attention in the twenty-first Century. The major subject of the study was far making: â€Å" Health attention today is characterized by more to cognize, more to pull off, more to watch, more to make, and more people involved in making it than at any clip in the state ‘s history. † No one person can anticipate to hold on the complexness of modern medical scientific discipline, nor can any one person stay abreast of the tsunami of informations and findings that comprise effectual wellness attention over the life span of a typical patient ( IOM, 2001 ) . Changes must be made, writers of the study argued, to the really system in which wellness attention occurs to cover with the sheer volume of mounting medical information, and to guarantee that the right information is brought to bear at the right clip on every wellness determination made throu ghout an person ‘s lifetime. The lone manner to maintain up with alterations and demands of the populace is through progresss in information engineering. At the really least, the wellness attention system has to be redesigned to do the same indispensable usage of information technology-through computerized records direction, electronic informations interchange, and safety systems-that are already standard in other industries ( UDDHHS, 2004 ; Daniel, 2006 ) . More critically, to win the wellness conflicts of the twenty-first century, the system will necessitate to do substantial springs frontward. It must turn to suit an information rich environment of wellness attention that is supportive of wellness and health in the twenty-first century. In this paper, the author will explicate how the battle against malignant neoplastic disease is conceptualized by research workers and practicians at the National Cancer Institute ( NCI ) , the establishment that is tasked by the US Federal Government to take research attempts against the disease. Then followed by explicating how the development of a co-ordinated public wellness information sciences substructure will be a necessary, enabling measure for transforming the research endeavor, bettering pattern, and enabling personal wellness decision-making. In 1971, with the transition of the Cancer Act, the U.S. Congress declared â€Å" war on malignant neoplastic disease † ( Congress, 1971 ) , and since so attempts have been to towards remedy. The scientific advancement made since that clip has been amazing, but what the biomedical community learned was merely how formidable and sophisticated the enemy was. What we now know to be malignant neoplastic disease is truly a household of 100 + diseases, each with parallel yet distinguishable aetiologic waies, and a deadly inclination to engender new malignances through an insidious procedure of metastasis. Rather than resemble the â€Å" Great War † against a individual enemy, the war on malignant neoplastic disease looks more like the twenty-first century â€Å" war on panic † – a drawn-out conflict that requires a high degree of intelligence and monitoring to debar menace wholly or observe and extinguish menace early earlier harm becomes widespread. You read "I nformatics In Cancer Prevention Health And Social Care Essay" in category "Essay examples" Understanding the pathology of malignant neoplastic disease provides an enlightened position of where the Windowss of chance are for commanding the disease. For illustration through the attempts of public wellness run against the usage of baccy led to the first important decrease in deceases due to malignant neoplastic disease in the twentieth century ( Von Eschenbach, 2005 ) . Besides, malignant neoplastic disease showing has been credited with dramatically cut downing mortality from cervical malignant neoplastic disease and decreases in mortality are being achieved through early sensing of chest, prostate, and colorectal malignant neoplastic diseases ( National Academy of Sciences, 2012 ) .If testing helps the control of malignant neoplastic disease it is alluring to explicate a policy that would recommend for wide spectrum showing processs routinely for the bulk of the population. It does non take long, nevertheless, to calculate out that the disbursal of such an attack, non to ad vert the undue breaks from false positives for those non at hazard, would be prohibitory. Another nutrient for idea is, if so many malignant neoplastic diseases are evitable through primary and secondary bar schemes, and the function of the human genome is unlocking the secrets of more effectual showing trials, so why has malignant neoplastic disease eclipsed bosom disease as a figure 1 slayer of Americans aged 85 old ages and younger? One of the replies may be that our ability to bring forth informations may hold outstripped our ability to use and incorporate new cognition. Journalist David Schenk referred to this as â€Å" Data Smog, † a status that exists when excessively much natural information precipitates â€Å" palsy by analysis † among scientists, and excessively many intelligence narratives depicting the latest â€Å" scientific determination † leave consumers bewildered and bedraggled ( Shenk,1997 ) . The thought of public overload became evident by replies to the National Cancer Institute ‘s ( NCI ) Health Information National Trends Survey ( HINTS ) in 2003. HINTS is a two-year, random digit dial telephone study designed to measure grownups ‘ use of different communicating media and their resulting cognition, attitudes, and behaviours relevant to malignant neoplastic disease control ( Nelson et al. , 2004 ) . In the study respondents were asked on a one to five scale how much they agreed with the statement that â€Å" there are so many different recommendations it is difficult to cognize what to make to forestall malignant neoplastic disease. † About 75 % of the sample indicated they â€Å" strongly agreed † or â€Å" agreed † with the statement that there were excessively many recommendations to cognize what to make ( Hesse, et al. , 2005 ) . To accomplish advancement in malignant neoplastic disease bar, it is of import that healthcare forces maintain up with the many new engineerings, incorporating them into the crowded work flow of a patient centered medical pattern. Integration a nd application will be indispensable if malignant neoplastic disease research workers wish to travel invention into pattern and to hold an impact on the national malignant neoplastic disease load. The solution rests in tackling the power of health-related information sciences. The Gallic term â€Å" informatique † was coined in the early 1960 ‘s to depict an emerging engineering that would let scientists to pass on informations via computing machine webs. Heavy investing in the 1960 ‘s and 1970 ‘s in the United States led to the development of a robust web protocol ( Transmission Control Protocol – Internet Protocol ) that would construct on the information sciences construct by enabling defence research workers and contractors to pass on informations with each other over widely distributed and loosely interconnected computing machine webs. Further investings in the U.S. during the 1980 ‘s and 1990 ‘s enabled the National Science Foundation to widen the benefits of information sciences substructures to basic scientific discipline research workers and to pedagogues. That period culminated in the development of the NSF high velocity anchor, a public substructure designed to enable high velocity transmittal of infor mations and messages across the US and to selected research labs internationally. Further force per unit area on the US Congress led to the formation of programs to enable a wide information sciences substructure for public usage, which led to a denationalization of a national information sciences substructure ( NII ) and an credence of TCP-IP as the criterion for inter-network connectivity. On November 15, 2001 the U.S. Department of Health and Human Services ( DHHS ) published a study by the National Committee on Vital and Health Statistics naming for the development of a National Health Information Infrastructure, or NHII ( National Committee on Health and Vital Statistics, 2001 ) . To spread out entree to the information, and to salvage clip and disbursal from reinventing the same computing machine resources across research labs, the NCI has invested in a common information sciences substructure caBIG ( for the malignant neoplastic disease Bio-Informatics Grid ) , this substructure will function as a common information platform through which take parting labs may portion protocols, metadata ( i.e. , informations about informations ) , contacts, computing machine applications, vocabularies, depository informations, and instruments which is regarded as collaboratory ( Buetow, 2005 ) . Another end of engineering is to enable a new epoch of scientific discipline in which research workers and clinicians, from different parts of the state and from entirely different subjects, can unite forces. Therefore, the engineerings must be able to back up an epoch of large-scale â€Å" squad scientific discipline † ( IOM, 2003 ) . An illustration is the Cancer Molecular Assessment Project, or caMAP. The primary end of the caMAP undertaking is to ease the designation of molecular marks for malignant neoplastic disease. This is achieved by utilizing genomic informations onto the web at the NCI. The information will so be combined with information on molecular tracts obtained from BioCarta, a functional categorization of cistrons. Connections to molecularly targeted curative agent information are made through the NCI ‘s Cancer Therapy Evaluation Program. The concatenation of patterned advance in the function of public wellness information sciences for malignant neoplastic disease bar includes the grounds garnered from biomedical scientific discipline and direct nexus with wellness attention bringing system in seasonably, safe, and effectual ways. Unquestionably, information engineering must play a important function in conveying the right information, into the right relationship, at the right clip to take full advantage of Windowss of chance in malignant neoplastic disease attention. There are by and large four types of computing machine applications that have been developed over the past two decennaries that can ease the find to bringing procedure. They include: ( a ) interoperable and interrelated records direction systems, ( B ) bibliographic hunt and retrieval systems, ( degree Celsius ) determination support systems, and ( vitamin D ) biomedical imaging systems. The end of making a truly interoperable and interrelated electronic medical record system has been more elusive. In malignant neoplastic disease attention, the promise of developing portable electronic wellness record systems will enable new chances for intercession across the full malignant neoplastic disease attention continuum. Cancer patients are particularly at hazard as they transition from one wellness attention puting to another, and as they transfer attention from general practicians to medical oncologists. An interrelated medical record system, if executed right, will make a better occupati on at back uping these passages. The public-service corporation of bibliographic databases will enable doctors throughout the universe unparalleled entree to the medical literature. Future attempts will needfully concentrate on making newer and more efficient seeking algorithms to assist oncologists convey the best grounds to bear on every determination they make, irrespective of how rare the malignant neoplastic disease is. On-line information science tools, such as the Cancer Control Planet for public wellness decision makers will give determination shapers vetted entree to evidence-based plans as contained within the medical and public wellness literature. Another computing machine application is the Decision support systems ( DSS ) . Since the early 1970s, determination support systems ( DSS ) engineering and applications have evolved significantly. Many technological and organisational developments have exerted an impact on this development. DSS one time utilized more limited d atabase, mold, and user interface functionality, but technological inventions have enabled far more powerful DSS functionality. DSS one time supported single decision-makers, but subsequently DSS engineerings were applied to workgroups or squads, particularly practical squads. The coming of the Web has enabled inter-organizational determination support systems, and has given rise to legion new applications of bing engineering every bit good as many new determination support technologies themselves. Mobile tools, nomadic e-services, and wireless Internet protocols are taging the following major set of developments in DSS. In the early history of public wellness information sciences, the populace did non swear computing machines for determination devising. They were non willing to release personal control over decision-making as a consequence of the determination procedure non been clear to them. Computers will non be able to replace higher degrees of thought and judgement but has bee n able to execute some of the boring undertakings associated with information direction. Their true part is in supplying human decision-makers with better quality information so that they can do better determinations. To utilize Zuboff ‘s footings, computing machines will non â€Å" automate ; † they will â€Å" informate † ( Zuboff, 1984 ) . As a consequence, it is critical for public suppliers to cognize that the best usage of engineerings is non to replace clinical judgement, but to augment it. Public wellness information sciences continues to play important function in health care and engineerings provide a assortment of chances to turn to public wellness challenges such as malignant neoplastic disease. Datas from the 2003 disposal of the Health Information National Trends Survey revealed that the public relied on the cyberspace as their first beginning of information on malignant neoplastic disease bar ( Hesse et al. , 2005 ) . This determination is consistent with on-line wellness information tendencies reported from other studies. In tracking the figure of Americans traveling online, the U.S. Census Bureau noted a gradual slope from â€Å" 22.2 % in 1997 to 42 % in 2000 and 51 % in 2001. By 2003, the HINTS information placed the figure of Americans online at 63.0 % ( 95 % CI, 61.7-64.3 ) † . Of those who report being online, â€Å" 63.7 % ( 95 % CI, 61.7-65.8 ) † reported holding looked for medical information for themselves or for others sometime in the old 12 months. Sing what sort of wellness information people search for online, Rice reported that â€Å" malignant neoplastic disease † was the 3rd most popular health-related hunt term on the Web after â€Å" depression † ( # 1 ) and â€Å" allergic reactions † ( # 2 ) ( Rice, 2001 ) . Each twenty-four hours the figure continues to increase and public wellness information sciences continues to hold consequence in malig nant neoplastic disease bar. This is an of import ground for Consumer Informatics which require multiple channels. To back up information seeking in complex environments, Marchionini ( 1995 ) , the National Cancer Institute ( NCI ) continues on the betterment of scientific guidelines and to the full equipped serviceability research lab to carry on research and rating. NCI was instrumental in piecing an grounds base for the design of wellness related Web sites. NCI has intensified in its attempts to better public wellness consciousness in the bar of malignant neoplastic disease through public wellness information sciences. For illustration, the diffusion of Personal Health Records online, allows patients to supervise their ain electronic medical information. This promotes a greater sense of self-advocacy among patients, thereby doing them more argus-eyed in supervising their ain wellness conditions and can go more proactive in modulating their ain wellness behaviours an of import par t of public wellness information sciences in malignant neoplastic disease bar. ( ? Reference ) . Besides, reminder systems embedded within the personal wellness record can motivate patients to see their doctors for everyday showing trials or can supply instructions for behaviour when research lab values exceed safe scopes. In kernel, the patient can go portion of the wellness attention squad, supervising his or her ain wellness in more informed ways. Greater support for self-care, both for persons and their health professionals is an of import facet of public wellness particularly as chronic diseases continue to lift. An addition in edification within on-line media is merely one aspect of a to the full supportive and healthy environment. Other media – newspapers, magazines, telecasting, wireless, and booklets will prevail as new communicating channels come online. In general, the new mix of media will look more disconnected and specialized than the early yearss of mass commun icating. The new mix will besides be more synergistic than the predating information environment and will be fueled by an implicit in convergence of engineerings. In the early yearss of the Internet wellness communicators thought of the World Wide Web as a concluding finish for wellness information searchers. The accent was making content to be browsed on screen in Hyper Text Markup Language ( HTML ) . Using the Web as a bringing mechanism, instead than a finish, could intend supplying Web surfboarders with downloadable, printer-friendly booklets that could easy be circulated to others. By back uping meeting engineerings, wellness information Web interior decorators could widen their public wellness range beyond the Digital Divide. Public wellness Informaticians must acknowledge that wellness attention environments are made up of people, tools, and conversations. Redesign attempts must maintain this in head if the attempts are to be successful ; new engineerings must be compatible with user properties and they must be supportive of work flow and communicating demands. Understanding and placing the audience is a cardinal point for presenting any public wellness intercession, it is indispensable to cognize the targeted audience, wellness literacy degree, readability degree, therefore the wellness communicating manner, format, and linguistic communication will be good received, accepted, and understood by that peculiar audience. Since every public wellness communicating has a intent and say to bring forth an result from the targeted audience, it is required that it will utilize the recognized tools that helps to actuate this audience to lend to the result effectual of communicating ( Schiavo, 2007 ) . As a consequ ence, Schiavo entreaties to public wellness professionals on this point and says that – it is of import to retrieve that public wellness communicating starts and ends with the audience ( Schiavo, 2007 ) . O’Carroll et Al. ( 2003 ) besides warns public wellness information sciences professionals and partisans and say that success of public wellness information sciences is non merely about computing machines and hardware but it is about the people who will utilize and implement these systems and webs because public wellness information sciences creates value. The attacks used by public wellness forces yielded and continues to bring forth positive result on malignant neoplastic disease bar. This shows that credence of a public wellness message depends on how it is presented ( Schiavo, 2007 ) . The first point to see when implementing a new engineering is to understand exhaustively the work environment into which the engineering will be integrated. Many Health IT undertaki ngs fail when deployed in existent universe scenes. These are scenes filled with conflicting work demands, clip restraints, and into which foisting a hard-to-use or error-prone computing machine system would bring mayhem. As the engineering of medical scientific discipline becomes more complex, the grade of hazard associated with utilizing the engineering additions. So excessively, the demand arises to guarantee that the engineerings are embedded within the environment of medical attention in a seamless, effectual, and safe manner. This exhortation was a nucleus subject in the Institute of Medicine ‘s comrade studies to the medical community: â€Å" To Err is Human and Traversing the Quality Chasm † ( Institute of Medicine, 2000 ) . An expressed subject of the book was that mistakes do non stand for failures of persons, but failures of the wellness attention system and the mode in which attention is delivered. To better bringing techniques, mistakes must be addressed fr om a systemic and a human factors perspective. In working with human capacities, instead than against them, systems applied scientists must concentrate on constructing the back-ups and failsafe processs into their engineerings that allow worlds to run within natural tolerances for cognitive capacity and physical restrictions. Because discrepancies are natural, the system must besides be self-correcting. It should be infused with informations supervising systems that can inform uninterrupted quality betterment, and it should do careful usage of intelligent agents to inform -not take away from – human judgement and decision-making. Another country in which systems applied scientists and wellness attention forces are concentrating on in order to better the function of wellness information sciences in the bar of chronic diseases for illustration malignant neoplastic disease is in supplying degrees of support that go beyond individual minutess which Zuboff and Maxmin ( 2002 ) refe rred to as the construct of supplying â€Å" deep support † Supplying deep support entails trust-filled relationship between wellness attention system and their client. In the Web economic system, developers have frequently made the unforesightful error of seeking to pull out concern value from each and every dealing through the add-on of â€Å" start up ads † † ( Zuboff A ; Maxmin, 2002 ) into the user ‘s attending, frequently while the clients were seeking to happen critical information. When a end directed visitant comes to a Web site looking for of import wellness information, the last thing they want is to be bombarded with a bombardment of targeted advertizements or to pick up on a wellness message that is uncomplete, disconnected, or filled with uninterpretable words. Where information sciences systems need to travel following is to associate all facets of a patient ‘s information environment together to organize an unbroken cradle of â€Å" deep support † over clip. The Institute of Medicine referred to this end as making a â€Å" healing relationship † with the wellness attention system, in which some facet of a coordinated attention environment can be made available in patient-centric ways 24 hours a twenty-four hours, 7 yearss a hebdomad. It is the long-run support facet of wellness attention bringing coordinated across people and systems that will turn the tide on malignant neoplastic disease. As promotion in health care continues through information sciences, links must be drawn to the single patient, to be certain that the patient is supported over a life-time of wellness information decision-making. Making an environment that is every bit supportive of all members of the population is critical. Serviceability interior decorators refer to this construct as Universal Design ( Deering, 2002 ) . Universal Design construct allows characteristics in the environment that will let for maximal inclusion across changing degrees of physical ability and across scopes of socioeconomic strata in the community. For illustration, Curb cuts which are indentures built into pavements that give people in wheelchairs easy entree to the food market shops, office edifices, and promenades and which are besides utile to people who are physically able, as they can be used as waies for shopping carts, babe saunterers, bags on â€Å" wheelies, † and bikes. The characteristic is a cosmopolitan design, since it benefits everyone. This same construct is an illustration of public wellness function in the betterment of wellness via information sciences ( Shneiderman, 1998 ) because attempts are made to construct kerb cuts into comput ing machines. An illustration is the ability to set ocular position or â€Å" rapid climb † in graphical user interfaces. Size accommodations do it easy for people with differing degrees of ocular sharp-sightedness to set the size of objects on the screen ( say words or Numberss ) for easiness of sing. Another manner of nearing cosmopolitan design is to make systems that adapt easy to differing degrees of experience or proficient edification ( Shneiderman, 1998 ) Staging a web site so that information of cosmopolitan involvement is contained within the first few beds, while supplying well-marked waies to the more sophisticated proficient information is of import for the bar of chronic diseases such as malignant neoplastic disease. Attention to rules of cosmopolitan design in malignant neoplastic disease attention will make an intelligent wellness attention environment that, like a well-marked main road, will take all users down the route to malignant neoplastic disease free lives. The findings of the function of public wellness information sciences in malignant neoplastic disease bar and control provide possible waies for concentrating preventative intercessions. More research is needed to better understand how wellness information can be used more widely and efficaciously. One country of research could analyze how organisations obtain and utilize this information ; what value users derive from the information ; which types of flexible tools users would happen most utile ; and preparation and other capacity demands needed to promote the effectual usage of the information. It is believed that the new and evolving subject of public wellness information sciences is the key to consistently and scientifically worki ng this chance to the benefit of the populace ‘s wellness. This demand is an chance and challenge for me as a public wellness information sciences pupil to carry on farther research that will turn to public wellness information sciences issues with cognition gained from this class and plan. To reason, it has been over three decennaries since Congress foremost declared war on malignant neoplastic disease and public wellness attempts in anti-smoking runs has decreased the rate of lung malignant neoplastic disease in work forces, with similar lessenings in adult females non far behind. Successful usage of early sensing plans in chest and cervical malignant neoplastic disease, prostate malignant neoplastic disease, and colorectal malignant neoplastic disease have cut back rates of mortality on each of those foreparts. Coincidentally, the new war on malignant neoplastic disease is being fought with engineering ; information sciences calculating. To reason, there is a new mentality to malignant neoplastic disease bar because public wellness information sciences is communicated in a manner that creates value in the mark population. The NCI continues to make a hereafter in which persons are empowered with the information and tools they need to take cancer-free lives and one in which decease and enduring from malignant neoplastic disease will be nonexistent through public wellness information sciences, bioinformatics, medical information sciences, and consumer information sciences. Regardless of these and such hurdlings, Centers for Diseases Control has shown pronounced advancement ( CDC 2011a-b, CDC, 2010 A ; O’Carroll, 2003 ) in the usage and application of engineering to public wellness in public wellness information sciences both at federal and local degrees. Harmonizing to CD ‘s Public Health Information Network ( PHIN ) , the end is besides to make populations at planetary degree. How to cite Informatics In Cancer Prevention Health And Social Care Essay, Essay examples

Global Marketing and Advertising Management

Question: Discuss about the Global Marketing and Advertising Management. Answer: Introduction The purpose of the report is to provide a brief analysis about the brand Coca Cola and external environmental analysis about its product, Diet Coke. The purpose of the analysis is to present the current political situation that determines the product. It also discuss about the current economic system that is prevailing in the country. The report provides an overview about the external marketing analysis about Coca Cola. Coca cola is recognized as the largest brand in the world under the beverage industry. It was established in the year 1886 at Georgia. In terms of production and distribution channel, Coca Cola stands first among all the other bottling companies (De Mooij 2013). The structure of the report deals with the case background of the Company, its theoretical framework as well as the environmental analysis along with the opportunities and threats. The limitation of the report is that users can generalize the data that is used to make decision. Case Background In order to conduct the external environmental analysis of Coca Cola and one of its products, the country selected is Australia. Coca Cola had collaborated with Coca Cola Amatil in Australia and at present, it offers more than 250 products in Australia that includes energy drinks, sports drink as well as flavored milk. The Company realizes its requirements in order to be able to meet the ever-altering demands of the customers. The organization has been divided into two operating groups such as, Bottling investments and Corporate (Nguyen and Nguyen 2015). The organization has a separate global division structure as its global workers function separately and in isolation from head office. They mostly operate as an ethnocentric multinational company. The Coca Cola Company is one of the largest beverage companies with around 500 sparkling brands and 3800 beverages. The products range from regular as well as no-calorie sparkling beverages to still beverages. Such beverages comprises of fruit drinks, energy drinks, teas and coffees (Pendergrast 2013). According to reports, the company does not have a specific target market. However, most of the target market is geared towards youth however; some of the advertisements are customized for older individuals. On the other hand, diet coke targets mostly women as the term diet pleas to women. Mostly women between the age group of 18-35 years are regarded as the major target audience of Diet Coke. Similarly, working individuals with a hectic lifestyle also prefers diet coke. Theoretical Framework Environmental analysis is a strategic tool as well as a procedure that is used to identify all the external and internal elements. This in turn influences the performance of an organization. The level of threat and opportunity is also assessed with the help of this analysis. There are several strategic analysis tool that are used by a firm and the most used thorough analysis of the environment is the PESTEL analysis. The external environmental analysis plays a crucial role in order to shape the overall industries as well as individual business. With the help of this analysis, the managers of the company are able to keep their trade ahead of its competitors (Therivel and Paridario 2013). The relevant environments that are required to be analyzed under environmental analysis include political factors that take into account the political circumstances of the country. The economic factors comprise all the determinants of an economy. On the other hand, social factors include the exclusive mindset of a country. With the technological factors, business environment are largely influenced. Geographical location, climate and weather are all influenced by environmental factors. Environmental Analysis Competition: Coca Cola is facing key competition with Pepsi that is also amongst one of the leading beverage company. The major competitors of Diet Coke include Diet Pepsi and Pepsi Max. The worldwide sales of Diet Coke are greater as compared to Pepsi. Economic growth and stability: The economical factors are considered as the economic determinants of the economy. Diet Coke manages with instabilities in rate of interest by making the use of derivative instrument. Political trends: Coca Cola is a non-alcoholic beverage company that falls under the grouping of Food and Drug Administration in Australia. As a result, the Company requires making sure that all the ingredients that are used in diet coke, meet the FDA guidelines (Taber et al. 2014). Legal and regulatory issues: As the company is U.S.A based, it requires to adhere to rules and regulation of the U.S.A, in Australia. Hence, it requires to keep a check on the rules related to advertisement of diet coke. The company had also started recycling plants of diet coke where the bottles are recycled. Technological advancements: The organization been making the use of diverse packaging due to advancement in technologies. This in turn is making the bottles of diet coke more stylish that is attracting youth and women who are diet conscious. Socio-cultural trends: The Company is a B2C type of a company and as a result, it entails a direct relationship with its customers. As a result, the company is very precise about diet coke such that it can appeal to the people who are diet conscious (Cordon et al. 2016). Opportunities and Threats One of the major opportunities of the company is its diversification. Diet Coke is considered as the most diversified product as it is quite dissimilar to the other products of Coca Cola. It is also available in several flavors, which draw many individuals. As a result, the organization is able to set up inroads to a younger customer base. The selection of nutrition is considered as one of the major threats for Diet Coke. A cultural shift towards natural and organic products has led most of the customers to go for healthy beverages rather than diet items (Fernndez et al. 2016). Conclusion It can be concluded that the report provides a concise introduction about Coca Cola and one of its product, Diet Coke. This report shows that the company considers its customers base as the first priority while operating in both local and global levels. References Cordon, C., Garcia-Mil, P., Vilarino, T.F. and Caballero, P., 2016. New Business Models: Rocket Science. InStrategy is Digital(pp. 99-135). Springer International Publishing. De Mooij, M., 2013.Global marketing and advertising: Understanding cultural paradoxes. Sage Publications. Fernndez, J., Redondo-Blanco, S., Gutirrez-del-Ro, I., Migulez, E.M., Villar, C.J. and Lomb, F., 2016. Colon microbiota fermentation of dietary prebiotics towards short-chain fatty acids and their roles as anti-inflammatory and antitumour agents: A review.Journal of Functional Foods,25, pp.511-522. Nguyen, T. and Nguyen, T., 2015. Factors that make a marketing cam-paign go viral: Case study: Campaign Share a Coke by Coca Cola in Vietnam. Pendergrast, M., 2013.For God, country, and Coca-Cola: The definitive history of the great American soft drink and the company that makes it. Basic Books. Taber, D.R., Chriqui, J.F., Vuillaume, R. and Chaloupka, F.J., 2014. How state taxes and policies targeting soda consumption modify the association between school vending machines and student dietary behaviors: a cross-sectional analysis.PloS one,9(8), p.e98249. Therivel, R. and Paridario, M.R., 2013.The practice of strategic environmental assessment. Routledge.